Keppel strengthens its position in the retail sector as it expands into Hanoi’s retail market with Hanoi Centre.
At the Vietnam Retail 2025 event hosted by Savills in Hanoi, Ms Sharon Ong, Head of Retail, Real Estate (Vietnam), Keppel Ltd., as a keynote speaker and panelist, shared Keppel’s expertise in the retail sector and unveiled the Company’s strategic vision for introducing Hanoi Centre, an upcoming shopping mall in the capital city.
Ms Sharon Ong (second from right), Head of Retail, Real Estate (Vietnam), Keppel Ltd., at the panel discussion of the event.
With a retail presence spanning 11 cities across Asia and 1 million square meters of asset under management, Keppel is dedicated to developing world-class retail spaces that enhance footfall, maximize tenant value, and create vibrant shopping experiences for shoppers.
In Ho Chi Minh City, Saigon Centre and Estella Place stand as prime examples of Keppel’s commitment to redefining the retail landscape, blending shopping, dining, and lifestyle elements in a thoughtfully curated environment. These flagship malls were among the first in Vietnam to implement a structured approach to elevating customer experiences.
Building on this success, Keppel is now expanding its footprint in the northern market with Hanoi Centre, slated to open this year.
Located at 175 Nguyen Thai Hoc, Ba Dinh District, Hanoi, a prime location in the heart of the capital, Hanoi Centre marks another milestone in Keppel’s expansion of modern retail spaces in Vietnam. Spanning five shopping floors with nearly 240 stores, Hanoi Centre is set to bring together leading international and local brands while offering a comprehensive ecosystem of services to meet the evolving needs of today’s consumers.
Guests at Hanoi Centre booth at the event.
More than just a shopping destination, Hanoi Centre offers a diverse entertainment experience, featuring Galaxy Cinema, a modern play area, and a selection of renowned brands such as Chanel & Urban Revivo. The development is also designed for maximum convenience, providing child-tracking wristbands, baby strollers, smart lockers, and wheelchair accessibility to enhance the shopping experience for all visitors.
Hanoi Centre is designed with green areas, modern and luxury lifestyle.
Beyond customer experience, Hanoi Centre stands out with its unique architectural design, blending modern aesthetics with traditional cultural elements. A striking highlight of the project is a century-old banyan tree placed at the heart of the shopping complex, symbolizing the seamless connection between nature and urban architecture, creating a one-of-a-kind retail atmosphere.
Recognised for its outstanding design and innovation, Hanoi Centre was honored at the PropertyGuru Vietnam Property Awards (VPA) 2024, winning “Best Retail Interior Design.” This prestigious award reinforces Keppel’s strategic vision of developing world-class retail spaces that cater to the sophisticated preferences of Vietnamese consumers.
Hanoi Centre was recognized with “Best Retail Interior Design” category at VPA 2024.
The upcoming launch of Hanoi Centre not only strengthens Keppel’s presence in Hanoi but also contributes to shaping the future of Vietnam’s retail industry. With a proven track record and well-executed development strategy, Keppel continues to be a pioneer in delivering premium shopping and lifestyle experiences, keeping pace with modern consumer trends while creating sustainable value for the community.
The ‘Vietnam Retail 2025: Opportunities in Real Estate’ event attracted nearly 200 guests and media representatives. The event brought together top experts across the Asia-Pacific region, including leaders in retail, commercial leasing, real estate development, and other key industries. Discussions centered around emerging retail trends, market expansion opportunities, and the future of Vietnam’s retail sector.