The 6th Korea Festival will be taking place at Estella Place Shopping Mall from 17 to 26 October 2025, offering a vibrant and immersive cultural experience filled with exciting activities and fresh discoveries. As an annual event, the festival celebrates the richness of Korean traditions while showcasing the unique charm and cultural heritage of Korea to the public.

Ho Chi Minh City, 17 October 2025 – Estella Place Shopping Mall, managed by Keppel Mall Management (Vietnam), an entity under Keppel Ltd., is delighted to host the 6th annual Korea Festival. Under the Korea On-board theme, the festival will take visitors on a symbolic flight through the rich tapestry of Korean culture, blending traditional heritage with modern flair from this country.

Organised in collaboration with the Korea Trade and Investment Promotion Agency (KOTRA) and supported by the Consulate General of the Republic of Korea in Ho Chi Minh City, the festival continues to strengthen its role as a vibrant cultural and commercial bridge between Vietnam and Korea.

The launch ceremony of the festival was graced by Mr Kwon Tae han - Acting Consul General, Consulate General of the Republic of Korea in Ho Chi Minh City; Mr Jeong Joon kyu - Director General of KOTRA in Ho Chi Minh City; Director Mr Yeon Song Heum from Gangwon-do Economic Promotion Agency Vietnam Headquarter and Mr Lim Kay Siong - Head of Asset Operations Management, Vietnam, Real Estate, Keppel Ltd.

Mr Lim Kay Siong shared, “We’re thrilled to launch the Korea Festival 2025: Korea On-board, a one-of-a-kind cultural journey that brings visitors closer to the essence of Korea. Through this dynamic lineup of immersive experiences at Estella Place Shopping Mall, we aspire not only to celebrate Korea’s cultural heritage but also to foster meaningful connections between Korean enterprises and the Vietnamese market, encouraging mutual understanding, collaboration, and sustainable development.”

With the Korea On-board theme, this year’s festival invites visitors on a vibrant cultural journey, featuring immersive decorations that recreate iconic Korean landmarks and popular check-in spots. Inspired by Korea’s harmony of tradition and modernity, the event transforms Estella Place into a lively showcase of destinations such as Namsan Tower (Seoul), Cheomseongdae Observatory (Gyeongju), Gamcheon Mural Village (Busan), Phoenix Snow Park (Pyeongchang), and the Dolhareubang Stone Sculpture Garden (Jeju Island). Visitors can also shop for authentic Korean products at special prices and take home Hallyu-inspired gifts.

Visitors can also look forward to a wide array of engaging activities related to traditional Korean culture, including luggage tag & velvet flowers making workshops, Kpop cover dance, K-culture show.

As a highlight of this year’s festival, the official mascot Ho-rang-ii, a tiger symbolizing courage and peace, will return in a refreshed look, dressed in captain and flight attendant uniforms. Representing a trusted companion on the Korea On-board cultural journey, Ho-rang-ii will accompany visitors as they explore the traditional and modern facets of Korean heritage.

Rewards+ members with a minimum spending of VND1,000,000 will be eligible to receive a limited-edition 2025 Ho-rang-ii plushie, specially designed to commemorate this year’s event.

Beyond the festival’s special events in the Event Atrium, visitors can also enjoy exclusive shopping promotions available throughout the mall during this period.

For more information, please visit https://bit.ly/KoreaFestival2025.

About Estella Place

Located in the heart of Binh Trung Ward, Ho Chi Minh City, Estella Place is a premier destination offering a diverse range of shopping, dining, educational, and entertainment experiences. The shopping mall is operated by Estella Joint Venture Company Limited and managed by Keppel Mall Management (Vietnam).

Estella Place is easily accessible by private vehicle, located just a 20-minute drive from downtown Ho Chi Minh City via the Hanoi Highway or Thu Thiem Tunnel. For public transit users, the mall is conveniently positioned near Metro Line 1, only 800 meters from An Phu Station, offering a quick and hassle-free commute.

Fanpage: https://www.facebook.com/EstellaPlace

Website: https://estellaplace.com.vn/

For more information, please contact:

Huynh Le Y Nhi

Advertising & Promotion, Senior Manager – Estella Place

Mobile number: (+84) 90 666 3583

Email: nhihly@keppel.com